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The Santa Maria Promise:
We bring the motorcycle lifestyle to You.
We transform technology into Your experiences.
We help bikers reach their goals.



RIDE TECH

Riding The California Central Coast


"...you get a pretty accurate basic description of modern American technology; stylized cars and stylized outboard motors and stylized typewriters and stylized clothes. Stylized refrigerators, filled with stylized food in stylized kitchens in stylized houses. Plastic stylized toys for stylized children, who at Christmas and birthdays are in style with their stylish parents. You have to be awfully stylish yourself not to get sick of it once in a while. It's the style that gets you; technological ugliness syruped over with romantic phoniness in an effort to produce beauty and profit by people who, though stylish, don't know where to start because no one has ever told them there's such a thing as Quality in this world and it's real, not style. Quality isn't something you lay on top of subjects and objects like tinsel on a Christmas tree. Real quality must be the source of the subjects and objects, the cone from which the tree must start."

- Robert Pirsig, Zen and the Art of Motorcycle Maintenance, an Inquiry into Values, 1974
"These splendid rides without any fatigue, under scorching summer sun, made one enjoy the magnificent scenery, whilst the perfume from the newly-mown hayfields came along on a fresh breeze as the machine swept merrily over the fine roads, which is althgether a new sensation that made one realize he was living to indulge in a new era of comfortable - even lazy - but speedy locomotion."

H.O. Duncan, on first riding, The Autocar magazine (UK), Oct. 1896.
2003 Buell® Firebolt® XB9R  $5,399 (click) for more detail

2003 Buell® Firebolt® XB9R  $5,999 (click) for more detailsOne More Thing:
There is usually a direct, proportionally linked relationship between the quixotic-ness of any enterprise and how much fun it is.

2005 Ducati 999  $12,899 (click) for more details
2006 Ducati Multistrada 620  $7,450 (click) for more details"In a world where even adventure becomes something to consume from the screen, the essence of biking may help to stay in contact with the real self: passion, emotion, enthusiasm, vision and soul guide the ride: in a community of sleepers Motorcycles are one of the last, crazy dreams. Madness is the spirit that moves us and the element that we have to control.....but madness is still the difference."

- Paolo Volpara, OMM Bulletin 11/08

Santa Maria Harley-Davidson / Buell
Your Trusted Harley Dealer 2022 Preisker Lane Santa Maria CA 93454
Phone: 805.928.3668 Fax: 805.928.4549

2001 Ducati Monster 900 S4 $6,399 (click) for more details


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Conference Special Guest Announced
July 1, 2009


Harley-Davidson Names HDFS President
June 11, 2009


Additional News


Santa Maria Harley Davidson and Buell serves the central coast of California including Arroyo Grande, Atascadero, Avila, Bakersfield, Buellton, Camarillo, Camarillo,Cambria, Carpenteria,Creston, Fresno, Grover Beach, Guadalupe, Hollister, Los Olivos, Lompoc, Los Osos, Montecito, Monterey, Monterey Bay, Morro Bay, Nipomo, Oceano, Ojai, Orcutt, Oxnard, Pacific Grove, Paso Robles, Pismo Beach, Salinas,San Luis Obispo, Santa Barbara, Santa Cruz, Santa Margarita,Santa Ynez, Shell Beach, Solvang, Templeton, Vandenburg AFB, Ventura.


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